Playbook 01 (free)
Most design leaders spend their first six months fixing the wrong things. They improve the work. They run better critiques. They hire someone. And the team still feels like it is pulling in three directions at once.
The problem was never the work. It was that nobody stopped to answer the question that has to come before all the others:
what is this team actually here to do?
Not in the abstract. Specifically. In terms precise enough that when two designers disagree, the answer is already written down.
This playbook is how you write that answer. It covers the audit, the vision, the principles, and the one section almost every team skips. It includes a one-page Direction Document you can use immediately.
It will not make the organizational politics disappear. It will end the argument that was getting in the way of everything else.