Playbooks

These are not articles. They are not essays. They are step-by-step guides for specific situations that design leaders in engineering-led environments actually face. Each one is built around a real problem, walks you through exactly what to do, and gives you something you can use before the week is out.

New playbooks are added every month.

Download any of them. Keep them. Share them with your team if they're useful.

If you're looking for where to start, start with the first one.
Direction before everything else. The rest builds from there.

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Playbook 01 (this one is free)
Setting Direction Before You Build Anything Else

Why your team's first problem is never a design problem. And how to fix that.

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Playbook 02
How to Hire Your First Designer

You got the headcount approved. Now you have a recruiter who has never evaluated a design portfolio, a panel that will score confidence over craft, and a job description that will either filter the right candidates in or everyone wrong ones in. This playbook builds the hiring infrastructure before you look at a single CV. Job description, recruiter intake, portfolio review protocol, panel structure, and a candidate scorecard you can use tomorrow.

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