Nobody told me my first job wasn't about design A real situation from my first month as a manager, what it revealed about the direction problem, and one thing you can do differently this week.
Why I built this And who it's not for. I spent 18 years in companies where design had to earn its seat every single day. Not companies where design was part of the strategy from the beginning. Not companies where the CEO came from a product background and already believed. Companies built